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Wi-Fi Analytics to Improve Your Business

Posted by Allison on Jan 31, 2019 3:15:00 PM

We know how important it is for your business to continuously evaluate new ways to drive revenue through growth. One of the best assets you can utilize throughout your business is guest Wi-Fi Analytics. It provides a tool to collect valuable data about your customers. This data can be as simple as name, date of birth, hometown or as complex as interest, frequency of visits, contact details and more. Wi-Fi Analytics can boost your business by analyzing your data to make informed and smart decisions that will directly impact your business. For example, you can progressively profile users as they login to Wi-Fi in order to setup more personalized marketing campaigns. Imagine being able to send an automated email about happy hour happening at 3:00pm to a frequent customer. Or customizing a marketing campaign about a country concert to people who are in a specific age bracket or gender that have already been to a country concert this year.If your business is providing a guest Wi-Fi network, you can collect contact information and build customer profiles, market to customers on new channels and re-engage lapsed customers. Enhancing your business with Wi-Fi Analytics will transform your guest Wi-Fi into a revenue-generating tool for your business.

There are endless possibilities when it comes to tracking your data and enhancing your business. Here are just a few of the features you can use with Wi-Fi analytics.

Wi-Fi Analytics

Connect: The simple, secure and reliable way to offer guest Wi-Fi while building a more active and engaged database.

“We’ve built our business on the back of social media and our online presence. Free Wi-Fi from altafiber lets our customers engage and interact with our team, and stay connected.”
- Colten Mounce CEO of Buzzed Bull Creamery

Insights: See how and when people are using your physical space and match this with their online activities for a more complete picture of visitor and customer behavior.  Insights include: Visitations Rates, Dwell Times, Visit Frequency, Attribution and much more.

“With our new endeavor in Cincinnati, we are really excited to gain insights into the local market and engage all current and future customers with intelligent Wi-Fi.”
- Connor Miko, Marketing Coordinator of Platform Brewery Locoba

Engage: Send targeted communication across multiple channels including: Email, Push Notifications and mobile video.  You can analyze the data and identify marketing opportunities based on visitor behavior, then reach them with highly personalized messages.

“Intelligent Wi-Fi gives us the ability to engage with our customers in multiple ways. This is a great advantage in our competitive market.”
- Andrew Gallo GM Smoke Justis.

Wi-Fi Analytics is instrumental in making your business the best it can be. Connect your business with Fioptics Intelligent Wi-Fi. Let us handle your Wi-Fi needs so you can focus on what matters most for your business.

Fioptics Intelligent Wi-Fi features
  • Free Aruba Access Point with Fioptics Internet at 250 Mbps or greater*
  • Management of guest Wi-Fi including pre-configured captive portal and landing page templates.
  • Centralized dashboard of all analytics, marketing, and network information for your Wi-Fi analytics service.
  • Comprehensive end-user data collections through social media channels, , and behavior in physical locations.
  • Detailed manual and automated analytics reports.
  • Direct marketing capability with content delivery through multiple channels, including Wi-Fi, SMS (additional charges apply), e-mail, and integration into proximity aware apps on a Professional Services engagement.
  • Data export to third party CRM or BI systems.
  • Customer has access to free placement in the Connect Cincinnati Mobile App.

*$50 Installation fee on Free Access Point. Each additional access point defaults to standard rates. Customers must broadcast Fioptics Free Wi-Fi.

If you are interested in Wi-Fi Analytics to boost your business, click here to learn more about Fioptics Intelligent Wi-Fi or to schedule a demo.

Learn More About Fioptics Intelligent Wi-Fi